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How To: Claim Your Website On Pinterest



The next step after setting up your Pinterest Business account is to claim your website.


This is incredibly important to set to ensure you get access to analytics and are directing people to the correct site. It will also allow other users to pin content directly from your site.

You must be claiming a website that you own, not an Instagram, Etsy, or Facebook page. Learn how to claim your Etsy shop and other social accounts, here.


There are a few different ways to claim your website.


Choosing which option will depend on your domain host, below are the most common options, if your host isn’t listed view more options here.


Add a HTML tag to your website (Wix, Wordpress, Shopify)


  1. Log into your Pinterest business account.

  2. Click the directional chevron down icon in the top-right corner to open your menu.

  3. Select Settings.

  4. Click Claim from the left-side navigation.

  5. Click Claim next to websites.

  6. Click the text in the box below Add HTML tag to copy it.

  7. Click Continue.

  8. Go to the index.html file of your website and add the tag to the <head> section before the <body> section. The instructions for this depends on what site your website is hosted on.

  9. Go back to Pinterest, enter your website URL into the box and then click Verify.


Upload an HTML file to your website (Shopify, GoDaddy)

  1. Log into your Pinterest business account.

  2. Click the directional chevron down icon in the top-right corner to open your menu.

  3. Select Settings.

  4. Click Claim from the left-side navigation.

  5. Click Claim next to Websites.

  6. Click Download below Upload HTML file, then click Continue.

  7. Upload the HTML file to your web server at the root folder. The instructions for this depends on what site your website is hosted on. If you upload to a subfolder, we won't be able to access it.

  8. Go back to Pinterest, enter your website URL into the box and then click Verify.

Add a DNS TXT record to your domain host

  1. Log into your Pinterest business account.

  2. Click the directional chevron down icon in the top-right corner to open your menu.

  3. Select Settings.

  4. Click Claim from the left-side navigation.

  5. Click Claim next to Websites.

  6. Click the text in the box below Add TXT record to copy it.

  7. Click Continue.

  8. Log into your domain host and paste and save the TXT you copied from Pinterest into your DNS record section. Add @ in the Host field if your domain host requires it and wait for the changes to be implemented. This usually takes a few minutes but can take up to 72 hours.

  9. Go back to Pinterest and enter your website URL into the box, then click Verify.

Congratulations, you have now claimed your website on Pinterest!


If you need any more help managing and growing your Pinterest account, download our Services & Price Guide for more information.


Much love.