Pinterest & Instagram are like chalk & cheese. Both are an important part of running an online business, yet a lot of businesses aren't utilising Pinterest...yet.
Here are the main differences:
🎇 Pinterest is a search engine NOT social media; engagement is NOT the main metric. You don't need to be in your DM's & comments all day long building relationships. Frankly, Pinterest users don't care about you, they care about the problem your product or service can solve.
🎇 One single pin can drive users to your website for years to come. Are you sick of creating an awesome, educational, valuable post or story and it disappears within 24 hours? Give new life to that old content. One single pin can drive traffic to your website for years and years.
🎇 Every single pin is linked to a URL, Pinterest WANTS users to leave the platform. Instagram wants people to stay on the platform, Pinterest wants you to leave. This means more traffic to your website.
🎇 Pinterest users come to the platform with a clear desire. Pinterest users are there to buy. 8/10 users come back to Pinterest to purchase if they haven't already when they first discovered a product. With those stats, you would be crazy to not utilize the platform.
Have you been thinking about starting a Pinterest account for your biz but don't know where to start? I'd love to help, book a free discovery call with me today and I can help you get started. 🤍